Cadillac saved New England Motor Press Association members front row seats to their interactive digital showroom and RPM News Weekly’s Rich Taber was on hand to bring back the news to our podcast listeners. Have a listen.
The discussion flows easily from Cadillac brand musings to vehicle specifics and includes details on the CT4 and CT5 sedans, the latter of which host Peter Ciani happened to have available for the week for test driving.
In addition, the all-new, all-electric LYRIQ gets a mention and Cadillac’s nomenclature gets dissected along the way.
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Segment Locations on the Scrub Bar
- 00:00 Introduction
- 01:20 Cadillac Live – Digital Showroom w/ Live Tours
- 07:38 Cadillac CT4 & CT5 – Similar But Different
- 21:17 A Week w/ The CT5
- 27:42 Cadillac Nomenclature Explained
- 30:20 Touching Base w/ The All-Electric Lyriq
- 31:33 Hello EV Power Podcast
Cadillac Live
Part personal shopper, part interactive digital showroom, Cadillac Live offers the ability to conveniently explore Cadillac’s lineup from anywhere. Shoppers can explore every detail of a Cadillac vehicle with the help of a Live agent, who is equipped with an iPhone X, Osmo Mobile gimbal and Bluetooth headset, providing two-way audio and one-way live video. ~ Cadillac
CT4 / CT5 Luxury Sedans
“Cadillac is not abandoning doing great sedans.” ~ Ken Kornas, Cadillac Global Product Mgr.
photos courtesy of Cadillac Media
LYRIQ – Fully Electric Luxury Crossover
photos courtesy of Cadillac Media
The LYRIQ is based on GM’s next-generation, modular electric vehicle platform and driven by the Ultium propulsion system. With a dedicated EV architecture, its design eliminates significant physical constraints associated with adapting electric propulsion within a conventional vehicle architecture, for an optimized design that supports greater driving range, an engaging driving experience and a new interpretation of passenger space. ~ Cadillac
