Talking RAM Truck Sales with VP Jim Morrison

Following back-to-back presentations by RAM Truck VP Jim Morrison and Jeep Gladiator Brand Manager Brandon Girmus at the May 7 NEMPA meeting, RPM News Weekly spoke with Jim Morrison about the phenomenal success the RAM 1500 is experiencing in the light duty pickup truck marketplace. The discussion turns to how pickup trucks have evolved in terms of fuel economy and tech-savvy features and the expansive range of RAM Truck offerings from the $26,000 working truck to the luxurious new RAM 2500 and 3500 models with up to 1000 pound-feet of torque that can be optioned up to over $90,000.